Miida

France | Founded 1984 | Discontinued 1990

Miida was a French brand associated with the electronics company Thomson, primarily known for its line of consumer electronics and home computing-adjacent peripherals during the 1980s. The brand was often used to market high-quality televisions, VCRs, and video game consoles, most notably the Miida Video, which was a rebranded version of the Emerson/VTech-style consoles. In the realm of retro computing and gaming, Miida represents a specific era of European consumer electronics where major manufacturers rebranded hardware for local markets. While not a computer manufacturer itself, the brand is a nostalgic touchstone for enthusiasts of 8-bit era hardware and the colorful, consumer-focused electronic landscape of 1980s France.

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